How to Get to Great Ideas: A system for smart, extraordinary thinking

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How to Get to Great Ideas: A system for smart, extraordinary thinkingThe highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas. It proves that any organization and any

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for co-editors Gaiman and Sarrantonio there is only one true distinction in fiction: the one dividing realistic and imaginative fiction

part of the popular series of learning guides from DK that explain everything and assume nothing

Readers will learn how to structure Big data in a way that is amenable to ML algorithms

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She pieces together what is known of Canary's life and shows how a rough and itinerant lifestyle paved the way for the scattergun

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Professor Lynda Gratton is the global thought-leader on the future of work

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so instructors have the flexibility to provide or not provide answers to chapter quizzes and review questions from the book - and decide whether or not to use them for homework assignments

Smart Retail shows you how to use some of the best winning ideas

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