REVERSIBLE BUCKET HAT - PATCHWORK SS25STRAGGLERS the brand has focused on

the brand has focused on re-producing and adapting classic and heritage clothing from the glory years of Varsity and preppy culture (40’s - 60’s)

Button Fly

Sports style shape

Widely admired for protecting his people and speaking the truth

REVERSIBLE BUCKET HAT - PATCHWORK SS25STRAGGLERS the brand has focused onThe Beams Plus story started back in 1976, when the brand opened a 231 square foot store within another store in the heart of Harajuku, Tokyo. The idea for the brand was simple, to give the city of Tokyo and beyond a totally authentic taste of Preppy and Ivy League America, importing fashion and homeware from across the pond in there tiny retail store that resembled a UCLA student dorm room. Fast forward to 1999, and the iconic Beams Lifestyle store