Social Media Marketing, 5e (eBook) Course_BMGT331 ISBN: 9781032626130
$26.00
Description
ISBN: 9781032626130
The 14th edition provides a complete solution that is relevant (timely
yet reasonably comprehensive introductory survey of the ethical choices available to us in business
recreation
Social Media Marketing, 5e (eBook) Course_BMGT331 ISBN: 9781032626130Overview: The original, bestselling, and award winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must read for
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