Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1N

Sports and Entertainment Marketing, 5e (eBook) Course_ELDL1NOverview: SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to promotions and selling with popular sports and entertainment industry examples as the foundation for learning marketing concepts. Crucial topics like the channels of distribution, global issues, customer service and economic principles make direct connections to real life businesses, famous athletes, and celebrities. ISBN: 9798214357188

Freberg shows students how to choose and implement evidence-based practices to guide their strategic campaigns

how to complete a well

the text continues to be cutting edge through the incorporation of engaging examples and Entrepreneur Spotlights

ISBN: 9781292304083

practical (focus on applications of concepts)

AU Course: 16SMGB113

a service benchmark

Unlike other texts on the market

from origins and philosophy to methodology

ISBN: 9781473796294

AU Course: BMIS110

It gives you complete control of your course--to provide engaging content